Snapchat
Snapchat is an image messaging and multimedia mobile application created by Evan Spiegel , Bobby Murphy , and Reggie Brown, [5] former students at Stanford University , and developed by Snap Inc. , originally Snapchat Inc. One of the principal concepts of Snapchat is that pictures and messages are only available for a short time before they become inaccessible . The prototype for Snapchat was started by Brown and Spiegel as a project for one of Spiegel's classes at Stanford, where Spiegel was a product design major. Beginning as "Picaboo", the idea was to create a selfie app (application) which allowed users to share images that were explicitly short-lived and self-deleting. The temporary nature of the pictures would therefore encourage frivolity and emphasize a more natural flow of interaction. [6] When, in April 2011, Spiegel floated the product idea in fron...